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Print vs Digital

How Print and Digital Marketing Work Better Together

While many marketers think digital first when it comes to reaching their target audience, smart marketers know combining digital and print has a much greater impact.

Stand out. People are engaged via multiple forms of online media – email, social media, web searches, etc. It’s relatively inexpensive to target an audience on social media platforms but connecting with them is a whole other issue. There is so much digital messaging out there that your message may get lost among the dozens or hundreds of emails or posts that come across screens daily. Direct mail and leave behinds are great ways to stand out.

Strengthen your brand. Whether a potential customer is seeing your brand on a piece of paper or a screen, it's important to have consistent messaging, colors, fonts, wording, and more. Publish unified, integrated messaging on and across all online and offline marketing channels to strengthen your brand and brand recognition.

Get the most return from one piece of content. Whenever you create a piece of content for your business, do yourself a huge favor and take a more holistic approach. Consider how a webpage, blog post, or tradeshow flyer can be repurposed to fit multiple channels. Use a flyer or postcard in digital form for a facebook post or for a banner ad. Use mailers or leave behinds to point your audience back to your website and help drive them to buy. Not only does this create consistency between your channels, it can also save money by eliminating the need to design new graphics or other content.

Engage on a deeper level. Incorporate digital resources on print marketing adds a new element to printed media. By adding your brand's Twitter hashtag, Facebook name, or website address to print media, you allow the customers to engage with your company on a level deeper.

Deliver better outcomes. According to Forbes, a research study conducted by the DMA found that direct mail holds an average 4.4% response rate, compared to email with an average 0.12% response rate. Responses increase substantially when marketing campaigns combine print and online.

While many may think print is a thing of the past, it remains relevant as signage, flyers, brochures, catalogs, promotional items and more. Print is everywhere you go: retail stores, medical offices, restaurants, corporate offices, etc. Integrate print and digital marketing to create a well-rounded cross media strategy by understanding the target audience and creating the right materials.

 

Links to Holly's previous blogs:

June 11, 2019 - Best Practices for Brochure Design

May 15, 2019 - 10 Ways to Control Print Costs

April 11, 2019 - You Never Know Where a Business Relationship Will Take You

March 12, 2019 - Don't Stop the Presses. Print is a Valuable Recyclable Marketing Tool

February 7, 2019 - Improve Sales With Print Marketing

January 10, 2019 - For You, Your Business, and the Good of the Organization

December 3, 2018 - You Don't Know What You Don't Know

November 9, 2018 - Keeping All the Balls in the Air

October 1,2108 - Women Entrepreneurs Have it Tougher Than Male Counterparts, Study Finds

August 29, 2018 - NJ Women-Owned Businesses Show Unsurpassed Growth in 2018 and I’m Proud to be Part of It!

July 25, 2018 - How the Personal Touch Helps Your Business

July 2, 2018 - Yes, It's a Big Role, and Here's Why I Stepped Up

April 25, 2018 - Taking Control of Your Company's Reputation

March 14, 2018 - Why Exactly Would Anyone Want to do Business With You?

February 26, 2018 - Oh No! I've Lost an Employee. Now What?

January 25, 2018 - How to Generate Effective Graphic Design

November 16, 2017 Avoid Delays and Additional Costs - What to Look For in Your Proof

September 13, 2017Before You Press the Print Button, Read This

July 19, 2017How to Make Direct Mail an Effective Part of Your Marketing Strategy

June 1, 2017 - Let Me Introduce You to Our "Big Boy"

March 24, 2017 - Challenges All Businesses Face and How to Overcome Them

February 1, 2017 - Leverage Technology to Grow Your Business

December 9, 2016 - "I Realized I Had to Make a Change"

September 23, 2016 - Yes, You Can Print That Email

August 1, 2016 - Top Do's and Don't's of Moving Your Business

May 25, 2016 - The Power of Giving Back

March 23, 2016 - What to Look For When Selecting a Printer

January, 25, 2016 - Marketing Made Easier with 5 "Fun"damentals of Marketing

December 2, 2015 - 10 Ways to Plan for 2016

September 30, 2015 - 9 Ways to Get the Most Out of Tradeshow Attendance

July 17, 2015 - How To Take Time Off From Your Business

May 15, 2015 - 10 Cost Saving Tips For Your Printing Jobs

May 8, 2015 - How Promotional Products Help Your Business

September 22, 2014 - How to Get More Out of Your Marketing Investment