The peak of the trade show, job fair and conference season is fast approaching. If you are exhibiting, you’ll be making a considerable investment in fees, displays, giveaways and your time. Strategically planning for this event can help you get the most out of your trade show experience and get you the exposure and leads that you are looking for.
To survive and move ahead, set objectives and select a growth strategy that will keep your business lean, economizing on operating and one-time costs, and retaining strong profit margins. Rather than foregoing a plan for growth, build one that will keep your business financially viable, maintain your competitive advantage, and drive your business to fulfill objectives.
Veteran Ken Tays becomes owner of a leading commercial printer in Newark, NJ, Minuteman Press. He will continue their mission to provide clients with the highest quality products and services in a timely manner at a competitive price.