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Holly's Blog & Suggested Reading

Print vs Digital

You Never Know Where a Business Relationship Will Take You

Recently I had the honor of serving on a business panel hosted by Prudential here in Newark.  This came about because of the strong relationships I have with my customers… this case Rutgers Business School.  When the opportunity came up for a speaker at the Newark Anchor Collaborative Vendor Summit, they thought of me.  This would never have happened if I didn’t have a strong relationship with the Rutgers Center for Urban Entrepreneurship and Economic Development at Rutgers Business School.

I’m a firm believer that business is built on good relationships. One networking meeting or one cup of coffee doesn’t bring in business. I work at cultivating my network because it pays off. This approach has helped me be successful in a very competitive industry. Here’s how I work on my relationships to help my business.

Be human. Keep in mind that people do business with people, not companies. Relate with people on a personal level by building connections on things you have in common. Plus, getting to know people makes networking more interesting and enjoyable.

Focus on exceptional customer service. The strongest relationships you have are your customers. To build strong relationships be attentive to their needs, exceed their expectations, and show your appreciation. When they have a concern, pick up the phone and talk to them.

Volunteer. Develop the respect of others over time through various activities and experiences. Take a leadership role in a chamber, professional group, nonprofit, or community organization to develop relationships. Allow others to see firsthand your professionalism and how you work with others.

Give as much as you get. Effective relationships in business require reciprocity - not a one-way, half-hearted effort. Offer and deliver help, connect people with each other, or share industry or nonprofit-sector information.

Diversify. Go beyond the people in your immediate circle so that your affiliations grow. Keep in mind that your network can go beyond work relationships.

Spend time on key relationships. Every relationship can be important but spend extra time with your most important customers, influencers and mentors. They can make the most difference to your business.

Strong relationships lead to all sorts of opportunities for you and your business – repeat business, referrals, word-of-mouth marketing, potential partners, community leadership, raised awareness, and more. It’s worth the effort and time to build them.


Links to Holly's previous blogs:

March 12, 2019 - Don't Stop the Presses. Print is a Valuable Recyclable Marketing Tool

February 7, 2019 - Improve Sales With Print Marketing

January 10, 2019 - For You, Your Business, and the Good of the Organization

December 3, 2018 - You Don't Know What You Don't Know

November 9, 2018 - Keeping All the Balls in the Air

October 1,2108 - Women Entrepreneurs Have it Tougher Than Male Counterparts, Study Finds

August 29, 2018 - NJ Women-Owned Businesses Show Unsurpassed Growth in 2018 and I’m Proud to be Part of It!

July 25, 2018 - How the Personal Touch Helps Your Business

July 2, 2018 - Yes, It's a Big Role, and Here's Why I Stepped Up

April 25, 2018 - Taking Control of Your Company's Reputation

March 14, 2018 - Why Exactly Would Anyone Want to do Business With You?

February 26, 2018 - Oh No! I've Lost an Employee. Now What?

January 25, 2018 - How to Generate Effective Graphic Design

November 16, 2017 Avoid Delays and Additional Costs - What to Look For in Your Proof

September 13, 2017Before You Press the Print Button, Read This

July 19, 2017How to Make Direct Mail an Effective Part of Your Marketing Strategy

June 1, 2017 - Let Me Introduce You to Our "Big Boy"

March 24, 2017 - Challenges All Businesses Face and How to Overcome Them

February 1, 2017 - Leverage Technology to Grow Your Business

December 9, 2016 - "I Realized I Had to Make a Change"

September 23, 2016 - Yes, You Can Print That Email

August 1, 2016 - Top Do's and Don't's of Moving Your Business

May 25, 2016 - The Power of Giving Back

March 23, 2016 - What to Look For When Selecting a Printer

January, 25, 2016 - Marketing Made Easier with 5 "Fun"damentals of Marketing

December 2, 2015 - 10 Ways to Plan for 2016

September 30, 2015 - 9 Ways to Get the Most Out of Tradeshow Attendance

July 17, 2015 - How To Take Time Off From Your Business

May 15, 2015 - 10 Cost Saving Tips For Your Printing Jobs

May 8, 2015 - How Promotional Products Help Your Business

September 22, 2014 - How to Get More Out of Your Marketing Investment