While digital promotions are a key part of any business, so is print. If you have any personal interaction with a customer, print is a must have. Any size company in a competitive industry can leverage printed material to create a positive first impression, reinforce the sales process, show appreciation, and stay top-of-mind.
Printed promotional materials form lasting connections between buyers and sellers and influence buying decisions. Unlike electronic promotions, good sales materials have staying power. They are tactile and real and can’t be deleted. If they are compelling, they demand a look through. With a powerful image or message, they’ll be read.
A powerful sales piece can energize the conversation and empower sales efforts. Salespeople appreciate print material that support their message and help transform the conversation. Effective sales tools bolster sales efforts and raise enthusiasm.
Printed materials are crucial in making a good impression. Branded print materials help communicate your overall marketing message, unify your brand and legitimize your offerings. A strong visual impression can help get your message across easier.
In today’s world of mass email, print materials stand out. Being exposed to so many digital materials makes it difficult for brands to differentiate themselves. The proof is in the numbers. Direct mail gets a better sales response rate than email. According to the 2017 Direct Media Response Rate Report*, direct mail sent to homes had a 5.1% response rate vs. email’s 0.6% response rate; direct mail sent to prospects had a 2.9% response rate vs. email’s 0.2%.
The printed word provides your company with a big boost of credibility and professionalism, so they are important tools in your marketing arsenal. They reinforce your brand and create a lasting impression on your prospects if done well. Plus, a single printed piece can reach multiple decision makers when your primary contact passes it along.
Here’s how print materials can be used throughout the sales process.
Print marketing is an effective way to generate leads, make sales and keep your company top-of-mind. And, print materials work for any type of business or industry. Contact us today to get started on well-designed, quality print marketing material for your business.
Links to Holly's previous blogs:
January 10, 2019 - For You, Your Business, and the Good of the Organization
December 3, 2018 - You Don't Know What You Don't Know
November 9, 2018 - Keeping All the Balls in the Air
July 25, 2018 - How the Personal Touch Helps Your Business
April 25, 2018 - Taking Control of Your Company's Reputation
March 14, 2018 - Why Exactly Would Anyone Want to do Business With You?
February 26, 2018 - Oh No! I've Lost an Employee. Now What?
January 25, 2018 - How to Generate Effective Graphic Design
November 16, 2017 - Avoid Delays and Additional Costs - What to Look For in Your Proof
September 13, 2017 - Before You Press the Print Button, Read This
June 1, 2017 - Let Me Introduce You to Our "Big Boy"
March 24, 2017 - Challenges All Businesses Face and How to Overcome Them
February 1, 2017 - Leverage Technology to Grow Your Business
December 9, 2016 - "I Realized I Had to Make a Change"
September 23, 2016 - Yes, You Can Print That Email
August 1, 2016 - Top Do's and Don't's of Moving Your Business
May 25, 2016 - The Power of Giving Back
March 23, 2016 - What to Look For When Selecting a Printer
January, 25, 2016 - Marketing Made Easier with 5 "Fun"damentals of Marketing
December 2, 2015 - 10 Ways to Plan for 2016
September 30, 2015 - 9 Ways to Get the Most Out of Tradeshow Attendance
July 17, 2015 - How To Take Time Off From Your Business
May 15, 2015 - 10 Cost Saving Tips For Your Printing Jobs
May 8, 2015 - How Promotional Products Help Your Business
September 22, 2014 - How to Get More Out of Your Marketing Investment