News from Minuteman Press Newark

Business Insights From Holly Kaplansky


Spring Cleaning Your Business

Yes, It's a Big Role. Here's Why I Stepped Up

posted July 2, 2018

 

A few days ago, I began my term as the President of the New Jersey Association of Women Business Owners (NJAWBO), the longest-standing statewide women business owners’ organization in New Jersey. You might be thinking, wow, that’s a huge position to take on. Why would someone take on something as big as the leader of a statewide organization, when you have your own business to run?

It’s hugely rewarding – Taking the opportunity to make a difference outranks all the other benefits of taking on a voluntary leadership role. It is hugely rewarding to give back to a community that you really believe in and where you can see the results of your contribution.

Cultivate new relationships – Not only will you meet people you may not know, you will get to know them on a much deeper level. You’ll share mutual interests and show how you are a giver, someone they may be interested in doing business with. And, they’ll be friends for life.

Learn new skills – As a small business owner, I’m always mindful of the bottom line. Volunteering especially on a board, can be a great way to acquire new skills and have the freedom to learn and experiment.

Get your employees on board – Business leaders who get involved in volunteer causes demonstrates the principles that your company stands for. This is important for morale and it builds a collaborative and inspired team.

Credibility with customers and prospects – Taking on a leadership role on a board goes a long way in exhibiting your reliability, integrity and authority. It distinguishes you from your competition. 

Exposure for your business - Done right, volunteering can be a great way to stretch a limited marketing budget, gain powerful brand awareness, and generate new leads.

For me, first and foremost, stepping up in a volunteer leadership role makes me feel good. I love NJAWBO and working with women business owners. In my new role as President, I’ll be working for an organization that I am dedicated to and that I want to succeed. What could be better than that?

 

Links to Holly's previous blogs:

April 25, 2018 - Taking Control of Your Company's Reputation

March 14, 2018 - Why Exactly Would Anyone Want to do Business With You?

February 26, 2018 - Oh No! I've Lost an Employee. Now What?

January 25, 2018 - How to Generate Effective Graphic Design

November 16, 2017 Avoid Delays and Additional Costs - What to Look For in Your Proof

September 13, 2017Before You Press the Print Button, Read This

July 19, 2017How to Make Direct Mail an Effective Part of Your Marketing Strategy

June 1, 2017 - Let Me Introduce You to Our "Big Boy"

March 24, 2017 - Challenges All Businesses Face and How to Overcome Them

February 1, 2017 - Leverage Technology to Grow Your Business

December 9, 2016 - "I Realized I Had to Make a Change"

September 23, 2016 - Yes, You Can Print That Email

August 1, 2016 - Top Do's and Don't's of Moving Your Business

May 25, 2016 - The Power of Giving Back

March 23, 2016 - What to Look For When Selecting a Printer

January, 25, 2016 - Marketing Made Easier with 5 "Fun"damentals of Marketing

December 2, 2015 - 10 Ways to Plan for 2016

September 30, 2015 - 9 Ways to Get the Most Out of Tradeshow Attendance

July 17, 2015 - How To Take Time Off From Your Business

May 15, 2015 - 10 Cost Saving Tips For Your Printing Jobs

May 8, 2015 - How Promotional Products Help Your Business

September 22, 2014 - How to Get More Out of Your Marketing Investment