News from Minuteman Press Newark

Ken's Blog & Articles


In order to protect my staff and our customers, Minuteman Press is open, but by appointment only. We will be servicing our customers by email, phone and online to fulfill ongoing printing needs.

Putting together the right combination of marketing tactics will maximize results and return on investment. Without understanding your business, analyzing your situation, and building the right marketing mix, you’ll waste time and money.

Large format promotions such as banners, posters and signs are a versatile and captivating way to engage your audience and increase visibility. When done right, large format print is memorable and audiences are more likely to act on it. Understand the benefits and uses of large format promotions.

Establishing and maintaining an effective brand will contribute toward growing your business.

The peak of the trade show, job fair and conference season is fast approaching. If you are exhibiting, you’ll be making a considerable investment in fees, displays, giveaways and your time. Strategically planning for this event can help you get the most out of your trade show experience and get you the exposure and leads that you are looking for.

To survive and move ahead, set objectives and select a growth strategy that will keep your business lean, economizing on operating and one-time costs, and retaining strong profit margins. Rather than foregoing a plan for growth, build one that will keep your business financially viable, maintain your competitive advantage, and drive your business to fulfill objectives.