Ken's Blog & Articles
Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new customers.
Branding is so important for a business that you probably don’t even think about where or how you’re using it.
How to Track Your Marketing Efforts
Encourage Your Customers to Support Small Businesses
How to Make Your Brand Relatable to Different Generations
As far as your marketing plan for the coming year, here are five lessons to remember for your business.
Calendars are a powerful tool for marketing your brand cheaply and effectively.
Direct Mail is a trusted, effective marketing tool to communicate with your customers. As the pandemic has disrupted relationships businesses have with their customers, communication is more important than ever. While organizations may be relying heavily on digital marketing, now is the right time to take a fresh look at direct mail as a way to reach your audience.
As people have established new online shopping habits to source products and services, we need to figure out what we can offer to bring them back.We need to address our customers' needs and use every channel possible to re-engage with them. Here are some suggestions how that can be accomplished.
As businesses re-open, many will do so with strict social distancing rules in place. This will necessitate additional communication with customers, employees and visitors. Signs and graphics will play an essential role in such communications, and planning your signage strategy now will help you as you re-open for business.