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Business Insights From Holly Kaplansky


Business Owner Juggong

Keeping All the Balls in the Air

After years of working for big companies, I took the plunge to start my own business. I learned early on that it takes time and patience to build a business. What I’ve also learned is that being a small business owner is a juggling act. I’m the CFO, CEO, the sales team, head of personnel, and of customer service. Just when I think I can’t do any more, I pull it off. We were recently short staffed which just added to the complexity of the situation. But somehow, we were able to continue to deliver work on time at the level of quality that our customers expect.

Honestly, undertaking multiple roles is not only gratifying but has improved my skill sets. I use several tactics to manage all these roles.

Prioritize. Decide which tasks and obligations are most important or pressing and lay out a plan to manage them. If you can’t complete all of them, prioritize those that will have the biggest positive impact on your business.  

Use resources at your disposal. There are certain things that cannot be delegated to others. For me this includes interviewing job candidates, and training new employees. But there are plenty of things I can delegate or outsource. Don’t underestimate what your employees know about your business and what they can contribute. Look for external “partners” that you can call upon to share the burden.

Automate. As small business owners, we have so many things to do that we often spend all our time in the day-to-day running of our business instead of actually growing it. Automate as much as you can to free up your time. Leverage technology and use small business management tools that automate work-flow as much as possible.

Stick to processes. Documenting procedures makes it possible to keep things running smoothly even when someone is no longer with the company. With the right processes in place, anyone with the right skills can be tapped to step in to help.

Leverage your budget. Budgets act as a guide to help your business grow. It also lets you know how much you need to sell in order to cover overheads and meet your goals. Budgets are also a great tool to help you set priorities.

In the end, being a small business owner is a juggling act. The trick about juggling – both feet are always firmly planted on the ground.

 

Links to Holly's previous blogs:

October 1,2108 - Women Entrepreneurs Have it Tougher Than Male Counterparts, Study Finds

August 29, 2018 - NJ Women-Owned Businesses Show Unsurpassed Growth in 2018 and I’m Proud to be Part of It!

July 25, 2018 - How the Personal Touch Helps Your Business

July 2, 2018 - Yes, It's a Big Role, and Here's Why I Stepped Up

April 25, 2018 - Taking Control of Your Company's Reputation

March 14, 2018 - Why Exactly Would Anyone Want to do Business With You?

February 26, 2018 - Oh No! I've Lost an Employee. Now What?

January 25, 2018 - How to Generate Effective Graphic Design

November 16, 2017 Avoid Delays and Additional Costs - What to Look For in Your Proof

September 13, 2017Before You Press the Print Button, Read This

July 19, 2017How to Make Direct Mail an Effective Part of Your Marketing Strategy

June 1, 2017 - Let Me Introduce You to Our "Big Boy"

March 24, 2017 - Challenges All Businesses Face and How to Overcome Them

February 1, 2017 - Leverage Technology to Grow Your Business

December 9, 2016 - "I Realized I Had to Make a Change"

September 23, 2016 - Yes, You Can Print That Email

August 1, 2016 - Top Do's and Don't's of Moving Your Business

May 25, 2016 - The Power of Giving Back

March 23, 2016 - What to Look For When Selecting a Printer

January, 25, 2016 - Marketing Made Easier with 5 "Fun"damentals of Marketing

December 2, 2015 - 10 Ways to Plan for 2016

September 30, 2015 - 9 Ways to Get the Most Out of Tradeshow Attendance

July 17, 2015 - How To Take Time Off From Your Business

May 15, 2015 - 10 Cost Saving Tips For Your Printing Jobs

May 8, 2015 - How Promotional Products Help Your Business

September 22, 2014 - How to Get More Out of Your Marketing Investment