Goodbye, Inbox. Hello, Mailbox.
Using direct mail helps your business cut through the clutter and actually reach your target audience. A solid direct mail marketing campaign features high-quality design, a personal touch, a strong call to action, and a targeted marketing approach. Direct mail:
- Gets past the clutter of email. Your message is more likely seen because it is physically handled by the recipient.
- Gives you the ability to personalize your message. Personalization increases response rate 50%.
- Builds trust. Direct mail makes a more lasting impression and makes the message easier to recall.
- Improves the quality of your website traffic. Over 60% of online searches are a result of print marketing campaigns including direct mail.
- Is versatile with a wide variety of formats and options from postcards and brochures to magazines and catalogs.
- Results can be measured without complicated analytics. Responses can be tracked with coupons or codes.
- Is cost effective. While the cost to create and execute direct mail is higher than email, with the right message and call-to-action, the actual response rate is higher.
A properly run direct mail program with a strong call to action is a great way to advertise. Minuteman Press has the equipment and experience necessary to help your mailing project succeed. Whether you want to reach a precise group or a specific territory, we have the data resources to handle it. If you have a mailing list, we can incorporate it into a mailing piece for you. We use postal-approved software to cost-effectively mail your materials. And if you want to kick it up a notch, you can customize your direct mail pieces for each individual with variable data printing.
We can help with any type of direct mail campaign:
- Self Mailers
- Every Door Direct Mail (EDDM)
- Mail Merge
- Full Addressing Capabilities
We will work with you to design, print, and deliver your direct mail campaigns with two goals in mind: to help you generate more leads and grow your business.